Privacy Policy

Last updated: November 2026


1. Introduction

Southern Ayr Ltd (“we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use and protect your information when you visit our websites, make bookings, contact us, use our services or register for our Loyalty Programme.

This policy applies to our five venues:

  • The Abbotsford Hotel
  • Bridges Bar
  • The Brig
  • Wellingtons Bar
  • Souter’s Inn

We handle your personal information in accordance with applicable data protection laws, including UK GDPR and the Data Protection Act 2018.

2. Who We Are

The organisation responsible for your personal information is:

Southern Ayr Ltd

64 Fort Street, Wellington Chambers, Ayr, KA7 1EH.

Email: info@southernayr.com


3. What Information We Collect

Depending on how you interact with us, we may collect:

  • Your name and contact details, including email address and telephone number.
  • Booking and reservation details.
  • Loyalty Programme registration details and membership information.
  • Loyalty points earned, redeemed and rewards claimed.
  • Marketing preferences and consent records.
  • Information you provide through enquiries, competitions, surveys and feedback.

We only collect information that is relevant to providing our services and operating our business.

4. How We Use Your Information

We use your personal information to:

  • Manage bookings, reservations and customer enquiries.
  • Provide our products and services.
  • Administer the Southern Ayr Loyalty Programme, including membership, points and rewards.
  • Communicate important updates about bookings, services and membership.
  • Manage competitions, promotions and events.
  • Improve our websites and customer experience.
  • Send marketing communications where you have given consent or where another lawful basis applies.
  • Meet our legal and regulatory obligations.

We process your information where necessary to provide services, fulfil our contractual obligations, meet legal requirements, pursue legitimate business interests or where you have given consent.

5. Southern Ayr Loyalty Programme

When you register for our Loyalty Programme, we collect information such as your name, email address and other registration details to create and manage your membership.

We use this information to:

  • Manage your loyalty account.
  • Record points earned and redeemed.
  • Provide rewards and membership benefits.
  • Keep you informed about important programme updates.

We work with a third-party loyalty platform provider to operate the programme. Your information may be shared with this provider where necessary to manage your membership and deliver the service.

Marketing preferences

Joining the Loyalty Programme gets you subscribed to marketing communications.

If you choose to opt out, you can withdraw your consent at any time without affecting your loyalty membership or rewards, by emailing to info@southernayr.com.

6. Sharing and Protecting Your Information

We do not sell your personal information.

We may share information with trusted third-party providers who help us operate our business, including booking platforms, website providers, payment providers and our Loyalty Programme provider.

These organisations are required to handle your information securely and in accordance with applicable data protection requirements.

We take appropriate measures to protect your personal information against loss, misuse and unauthorised access.

Where information is stored or processed outside the UK, we will ensure appropriate data protection safeguards are in place.

7. How Long We Keep Your Information

We only keep your personal information for as long as necessary to provide our services, manage your membership, fulfil legal obligations and deal with any relevant enquiries or disputes.

When information is no longer required, we take appropriate steps to securely delete or anonymise it.

8. Your Rights

You have the right to:

  • Request deletion of your information in certain circumstances.
  • Ask us to correct inaccurate information.
  • Ask us to restrict or object to certain uses of your information.
  • Withdraw your marketing consent at any time.

You can unsubscribe from marketing emails using the link provided in our communications or contact us directly.

To exercise your rights, please email info@southernayr.com.

9. Cookies and Third-Party Websites

Our websites may use cookies to improve your browsing experience, remember preferences and understand how visitors use our websites.

Some cookies are essential, while others may require your consent. You can manage your preferences through our cookie settings, where available.

Our websites may also contain links to external websites and booking platforms. These websites have their own privacy policies, and we encourage you to review them before providing personal information.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our business, services or legal requirements.

Any updates will be published on this page with a revised date.

11. Contact Us

If you have any questions about this Privacy Policy or how we use your personal information, please contact:

Southern Ayr Ltd

64 Fort Street, Wellington Chambers, Ayr, KA7 1EH.

Email: info@southernayr.com